Design Articles

Design Articles

Design Articles featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Qiushi

The project situated in the core of west area of Zijingang Campus of Zhejiang University, right beside water. The building complex is able to hold small and medium academic talks, conferences, exhibitions, etc. Based on the forerunner Qiushi Academy, the project integrates modern functions and design techniques with Chinese traditional architectural form. Meanwhile, it draws on the dynamic feature from south Chinese architecture and the solemn touch from north Chinese architecture. In this way, the complex shows characters of both local architectures and higher educational constructions.

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Not Always Fun

The ad campaign aims to raise awareness about Harlequin syndrome. This is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The agency developed key visual illustrations which are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.

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100 Years Architectural Memory

To celebrate the centenary of the founding of the Communist Party of China, ten landmark historical buildings were selected as book designs. Retro elements are selected as the layout design graphics of books, the geometry of buildings is extracted, and the layout design is carried out by cutting and stitching the geometry. At the same time, the peripheral extension is carried out, and the building also has a three-dimensional interactive display. It reflects the cultural spirit core contained in the architecture, highlights the great spirit of the Chinese nation, and recalls past architecture.

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Six Great God Beast

Inspired by the Stone Elephant Road of Purple Mountain in Nanjing, we designed a set of cute hand-made toys with the image of god and beast. Among them are an elephant, a horse, a lion, an imaginary animal, a unicorn and a camel. On the basis of retaining the original image, the different features and personified expressions of the vivid image of each god and beast are endowed, and the elements such as Yunjin of Nanjing traditional culture are integrated as decorative graphics, so that the traditional elements are integrated with the trend of grotesque.

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Ggaedok

The design of Gaenyeomsuda is a combination of the brand name Ggaedok which is an acronym of the Korean phrase Ggaewooja Dokhaeryuk, and quotation marks. The name is intended to boost Korean learners' confidence and reading comprehension ability. The quotation marks add a visual element of wit and intuitiveness that reflects the brand's nature as a study supplement for Korean. To make the learning experience more engaging, Ggaedok features characters that appear in both the vocabulary and reading comprehension books, providing students with an enjoyable factor to help them learn.

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Boat Biologs

Collaborating with the London boat community, these bioremediating floating gardens were designed to be built and installed by boat residents using accessible and locally sourced materials to fight canal water pollution. By incentivizing boaters with the promise of a private floating garden, this community-based call to action automatically strategizes and targets the source of water pollution and converts it into the solution. This collectively improves the quality of this shared water ecosystem whilst promoting the growth of native plants, insects and birds.

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