Ggaedok
The design of Gaenyeomsuda is a combination of the brand name Ggaedok which is an acronym of the Korean phrase Ggaewooja Dokhaeryuk, and quotation marks. The name is intended to boost Korean learners' confidence and reading comprehension ability. The quotation marks add a visual element of wit and intuitiveness that reflects the brand's nature as a study supplement for Korean. To make the learning experience more engaging, Ggaedok features characters that appear in both the vocabulary and reading comprehension books, providing students with an enjoyable factor to help them learn.
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