Francisco Elias-Paths of Light Dvd Box

At Design Interviews

Interview with Francisco Elias : Frank Scott: What is the main principle, idea and inspiration behind your design?. Francisco Elias : The box contains a short animation, entirely produced by the artist Nelson Fernandes aka Zina Caramelo. The aesthetic essence contaminates the shape and appearance of the box. In conclusion, the inspiration behind our design comes literally from the inside. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Francisco Elias : To be as consistent as possible with the artist's original aesthetics, in such way that we could achieve a continuum between his work and the DVD box. .Frank Scott: What are your future plans for this award winning design?. Francisco Elias : Present our DVD box on the "shelves of the world" and, simultaneously, spread the result of our co-production, at both levels, of design and art. .Frank Scott: How long did it take you to design this particular concept?. Francisco Elias : The project started in January 2013 in Fundão (Portugal) and finished in January 2014 in Fundão, and was published in March 2014. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Francisco Elias : The natural essence of wood defines the structure of the package and gives the organic texture with a burned cut through the fibers. Wood associates resistance with ligth-weigth, complex and simple at the same time. This solid material is a source of energy, of fire, of ligth - Paths of Ligth. .Frank Scott: What made you design this particular type of work?. Francisco Elias : This was a true challenge. The investment in production as well as dissemination is our burden (designer and artist). However seek publishers and distributors interested in helping in the sale of our product. .Frank Scott: Who is the target customer for his design?. Francisco Elias : People with special affection by the world of the arts (cinema, painting, sculpture, writing...), in particularly the short animation's lovers and collectors. .Frank Scott: How did you come up with the name for this design? What does it mean?. Francisco Elias : The name comes from "Paths of Light" short animation from Nelson Fernandes aka Zina Caramelo. “Paths of Light” is an abstract poetic journey that appeals the observer pure imagination. In this voyage it can be understood a kind of inverted apocalypse. .Frank Scott: Which design tools did you use when you were working on this project?. Francisco Elias : The medium used was a single wooden plank on which he reinvented/unrolled all his visual and poetic discourse, using multiple techniques. This life cycle resulted in a box, whose construction involved two distinct stages: a mechanical one and a manual one. The first stage - the mechanical one - involved cutting and laser printing operations (1 hour and 30 minutes) to produce 6 different pieces. The last stage - the manual one - involved the exploration of collage techniques using those 6 pieces, a drying period and a sandpaper finishing to create the final version. Each box is unique. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Francisco Elias : Francisco Elias (Graphic designer/Art Director) and Nelson Fernandes (Visual Artist/Art Director). Both develop together all details of this work. .Frank Scott: What is the role of technology in this particular design?. Francisco Elias : Technology was permanently present in all phases of the process; however, manual work was essential at first and final stages. .Frank Scott: How did you decide to submit your design to an international design competition?. Francisco Elias : I believe that this work has potential to achieve the internacional market. So, nothing better than this prize to submit it to the scrutiny of judges from all over the world. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Francisco Elias : Trough the direct and close collaboration with the artist, we found new work tools, new media and new challenges. All that is necessary to design brilliant ideas and continue developing future projects. .

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